20140811

_ 1964 Typographic Directions designed by Herb Lubalin //



* found the book “typographic directions / advertising directions 4 : ( trends in visual advertising )” from 1964 in a used bookstore along with a couple other type books i’ll post soon – from the introduction : “the only book of its kind ever published…devoted entirely to advertising typography — its past, present and future explored by 30 outstanding authorities” //

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