20140811
_ 1964 Typographic Directions designed by Herb Lubalin //
* found the book “typographic directions / advertising directions 4 : ( trends in visual advertising )” from 1964 in a used bookstore along with a couple other type books i’ll post soon – from the introduction : “the only book of its kind ever published…devoted entirely to advertising typography — its past, present and future explored by 30 outstanding authorities” //
_ 1963 Civil Defense All Purpose Survival Biscuit //
_Vintage Print & CA Design Magazines //
* Print and CA magazines from the 50's and 60's that i found at a used book store years ago ((( view the entire photo set at *f_collections ))) //
_ 1955/56 Graphis Annual featuring Andy Warhol //
_ 1949 LIFE magazine featuring Jackson Pollock //
* a good friend gifted me this vintage Life magazine a few years ago which features the article “Jackson Pollock. Is he the greatest living painter in the United States?” that helped launch him simultaneously into popular culture and perhaps personal downfall at the age of thirty seven – i’ve also included some interesting editorial and advertising content from the same issue for context – “When I’m in my painting,” says Pollack, “I’m not aware of what I’m doing.” //
_ 1934 Book of American Types ( Standard Faces ) : American Type Founders //
* recently found a 1934 edition of “Book of American Types ( Standard Faces ) : aAmerican Type Founders” in a used bookstore – from the preface : “during the last decade there has been a period of experimental effort in typography the influence of which at times has carried us a long way from the traditional past. older rigid notions of classifications limiting a type face to certain definite kinds of use have been largely discarded. script types that once were confined to stationery and society printing are now appearing even in newspaper advertisements in daring association with bold-face letters.” //