20141110
_ Ephemerotica Brick & Mortar Dream //
* the dream to someday having a boutique of thrifted one-of-a-kinds, procured goods and vintage inspired original Ephemerotica designed products complete with Mr. Toberson making deliveries in the company truck //
20141109
_ Ephemerotica Calling Cards //
20141027
_ 1960's Ford Falcon Futura //
* 1960's Ford Falcon Futura 289 station wagon I stumbled across while wandering San Francisco seeking inspiration and a page from the original dealer catalog // * photos : Eric Kass
20140910
_ Family Farm Ephemera //
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH4EhUXxT3SCmRm676cE589lOrHgN340LGUtpfQ115OAtPkzH0jz3uBq9qKFoS2wqLALruIrnG-3FJLFzQzIw49CNM4q-f8g1E4N-I6s2NvJoKGvrzWFos8xe0RPuV6YDrYFqQClGmSIfd/s1600/family_farm_ephmera_3_lores.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKR-_lYOosP4dBQe8Jy-_SJ2_ZkSENquuwKvdpzojNsnyB91OiB7gRXbYXiCwBmSAo89RCKtaJFiE3yKTKj0hzxZdIGXTPP_ejaSX8aCTdv9wAl4nca7qSDFjjXRRwJ8cpt9xM-sc_lUau/s1600/f_e_1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWFzS1u7F93kLfvShToxeo0vV-ZZDbOXuYqZR4wK9IoiaVLXhzArRnjLrMwmfz2Uz_jJ6dgSkw16rZXcvzhYGB_GcRXHJCi3kPmGyYw_U9f4ITzgny-FWpXbohwDCL4fz-wbA_KAKYGSLb/s1600/f_e_2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx-VUie4lc3cV1f3N_N4ogDMIjx3uLopirx2oW8Wa2KClak3_B0t4TwY2UTr-7W3_mi3qoqZ1RA_Zh6HMGzX-PvOCnIJQBxcyzlg03Q-2WOHdELA-f7294h9Js9dnsbCEkPVSUK_xU-_Tg/s1600/family_farm_ephmera_2_lores.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTmTTmx8nDP2MEWIEqWxHXi5zHh7pPCs8xbPSlKFqK7KnjNjwX1M1e84Pljjh99EjiMpXRjbm16WvYs7MNMalAa9qzj0VOqjcK_7i_DMzJJ9wJOJq-iEsXNb54ilh0uYCqKKl35yMRBc8X/s1600/f_e_3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoTGovGkBkhROLOgClkN9OpJZ4Wc3LFaD0LU2q017YRROJRLfVI4dX6PMHdlNfDdEDFP9QQzwmjHLJYSzs1zhOcAK8JaciXkf8gKytFy0GHQf3gq_e6ZbswkXXDE9kB6HOnKKfrUlDp79q/s1600/f_e_4.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVTj9Z-dYDCo4TJAe6OuUelyOOuAtFJQaMUH8aPYXngQ54cArNvVA5WKbG3KnodJGxRyloSS56QwN-WseyCdQoa_lXTVk8N4B-5X6t-ejJG4dfUw69VZtKEUhsxIrJllQ6xxqYF4ME96do/s1600/family_farm_ephmera_1_lores.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgggNOr8sX2MXBx1fDPL5qWDwcK4TVcggS60PpmgRDfMGH8TU-6UQI-DR16Y1UYR_-O7hG1Y80t8KcHiPH6pEzidSplaCU0TCR1az0-UsjM5SZjMBv8eMy1-bkfdQmUULk2xCWSBBTVkk20/s1600/f_e_5.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyTUKxdaW2vIndT0h6KcxjlZxu7iY63Kt_yEFUBhesi0M6DQrbZEvQ_XPK9TfzH5mLTN4Xdd3PQbnfhS_KRC93zELEy3nA_ymwzNSjyoPJXd1Tm6mtZ7YiLiYzI_ONMUfzcgkTqfHyvJqT/s1600/f_e_6.jpg)
* items from decades past from my great aunt and uncle's farm where i grew up ((( view the entire photo set at *f_ephemera )))
20140906
_ 1977 Schwinn Le Tour //
20140811
_ 1964 Typographic Directions designed by Herb Lubalin //
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNQPHsbsBhdHi8CA_y6cwQle4vj6axO4nwQhVsdybDBHy_4DwhkA88sBueWEUIOdZJSF94AXqPhw9IffTf2A48arYhF7XeNKaa4L9SzEDoiNINB8SA5hPsgWuYfvjdkjrAgxAzx4uFP_73/s640/typo_directions_dust_jacket_sm.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifeHhRJhgFPJJ5T4wmUVhYCvZ4n1zRcJgcwEWqq-lrX7bEuaAWZp71J9SydFuLLfjaWhPlZlrPGxkB7Xlu9DdIoPl51a1DeQAZ1fquf2TT4wEP0b-A2DhjA-MzNX-FPNAB_KI02BfxqHr8/s640/typo_directions_cover_sm.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM3xVGV0I_XFY5nEimXBzHglFOJq8dxSmqEADqV1oPZIoqG8xCuP0vaAw-LiksLq_6-mdVedI3ZsokMQnL7iOQMqQiNjtGtZJ9cPFBdQjB_8rIySmRy0aTpgoq3-4I-c9KDtb_Hleex1bm/s640/typo_directions_1_sm.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5QWBddP1Hazf8neWneUr-_iap2AIeoZDVm5UKtoaQkEZ_pBkXamkd4c_9YUjdk_BT2b8i2gCi3wGMB97gWTIqytirsD87NQiT_n0w8vdYEQy7jxRItLM10NHKzqam5M7d280rDo1FfP8S/s640/typo_directions_2_sm.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI1k-Exq3enOuWTX5Wa1n6ZlzypJTOVHjdciyrM2f6fxM5cz01aR9W4GdjSKWhZ_JkLwevIHfff7mLwHHTTinjPpkkSO56TBs31EQWn5HwCeADEDxnaX96HLIRbHFDEMHfervk1UNkKm4_/s640/typo_directions_3_sm.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6yVczvGrDTmK-Cy1Pex5VOar0-wQhXYo33aXge9vQ2je4uWM7YN9e5kQJEenbcE4Ff3gvsJsxRYsSfDbsn0shLyBZdckzYosczTYvgRP7B0soSP3qV-XacKFX7EdU2BTXs6QulfYwt1z0/s640/typo_directions_4_sm.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZwXKtoga80SfmgPPMulmZwuscdm6d8I6FoTZiMDlIB2vExOmCp_e_7snxivAIYWbZ5keD3GF0AtjkuPiQi1IDY_EjFc_vs88xB-eY3E9YS4jWCBrwspFrcPgVBvzlPSyhb9LyCRYn0nj5/s640/typo_directions_5_sm.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8jmgublpYbBqq-MHqHrrE3vD0ZoK9t7oheLl2osxbDc0HaR_xbGh4aG_HxGL8Y6X9vtGZrBrHO5M6Yp1Yzrl3T6qJpjjZqq4USLTsUiwyXi0Bw5CbqaYwTI1memsQp8nWKBRYyMYlmh-B/s640/typo_directions_6_sm.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNqqVluiw0Nx_0Vg3nZKO2oe6LP0zpww5iT1HhiLF7fPo3PxOwV1P9gcXsVZIfIHRGgff4LYRJ8sa4vrvoZpe9QnAONk7ETUq2cpNIm6CFEpbOo2GiuaVTHhY6TZ75axy9uFeOglwjcjbj/s640/typo_directions_7_sm.jpg)
* found the book “typographic directions / advertising directions 4 : ( trends in visual advertising )” from 1964 in a used bookstore along with a couple other type books i’ll post soon – from the introduction : “the only book of its kind ever published…devoted entirely to advertising typography — its past, present and future explored by 30 outstanding authorities” //
_ 1963 Civil Defense All Purpose Survival Biscuit //
_Vintage Print & CA Design Magazines //
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD00ipcHy-aHt1dBOX5oYBbEB5jdDWc9au9HZzCD91hpD-cNvwh-a-O00dZ_vnbmK8zM7TJ63B-KBoU5FqXp6ha3czLnEHThxbVTJKCQ54RQfCqTO4P5N7_0IdtNzIlJ5JKuEkNirPEn_b/s640/print_b.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHZEqryX1VZ1f74laC766R_GmezspetCw35H8Z8ssAjbM3VIeB1LN2kcwH9BglExaaeD5TSe3y_6JxXOnfo7b3tJKdBW6RX_aXewCAi0CYG33AaVu-SLtlX7KSpHHl19JofRatw8vYhJiy/s640/print.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdpOJVPsHOSsZC8AIYa1x2gB7GhBG7Eejs0lIezXfguvjHJr2iKIdIHbcHCG6r0e028OqkVSsi5hqPPcguXBDX8biHa8k7ZNMALZP3lIyFvxxxbV4VXEU-T-uPcJtkrur-KTJmW3EZCWcT/s640/CA.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrtHYUGCjNrkmKXBMRXBSoSUiEm8SfR1PWae-RIYGkIvoSs_HTwIFQJg6PGaia_lIFNJi49twNi3JsyFf7q8-bzxf3BbgGyq3Msnn0jol4J52qXK-tFiMm2vywNjsq0kyVTvPMdgJFs4P_/s640/old_mags_5.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDuzZ-9sKD0sIeCu4ZJVjo7HqCR0lYu4z5_hQrzDiP1b1rpCzVvjWyqWdrm-DcXIadfP-avtpnbw979QKqJ1eAW8ErJ4uG5z-HWc_ypc4ZXGn39tOUHCAO_6lFonT4ubZjyHWGdh-qs8Aw/s640/old_mags_1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXrb6f7LtFjb3dcz7-eE0HiTq4fPt682VjTG_giAQrb7nGMhuCaKYGcD_0_xximtms2NlIvHGjK9V8UBpc_9HnLlurFxl4ShFFFFCpR3XllVsRhCzPMciPtoExXlB0YfeN7zwhX7XDbwOR/s640/old_mags_2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWPXnoYibT9nqSxxFBCeqxjscYrmjNqFwsgV-lk3ovw7kke7buPRDxj0XJPrj3WLANeN_XUK8d4mN7kNHv66V0p4E-4VhP6gZPXPZsMLumREUUeen4rrYw2uy_qoiB99eFTabI9ScuyS1k/s640/old_mags_3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8-TzOTDAymA_i_6OcynwvksA8So1t-_MIrelDuuwU-75oSeP8rtEU_vpts4107Zv4vhYuHYsrPUenSc4njJk5ADPTuGzZgJGPF-g11yrTCrro6E3oWqe4RBoY5LOtaUw6OqdXXOFeCsBO/s640/old_mags_4.jpg)
* Print and CA magazines from the 50's and 60's that i found at a used book store years ago ((( view the entire photo set at *f_collections ))) //