20140811

_ Bulging Book of Ephemera //



* 216 pages : 5.5 x 8.75 : collected + compiled by _Eric Kass //

_ 1934 Book of American Types ( Standard Faces ) : American Type Founders //



* recently found a 1934 edition of “Book of American Types ( Standard Faces ) : aAmerican Type Founders” in a used bookstore – from the preface : “during the last decade there has been a period of experimental effort in typography the influence of which at times has carried us a long way from the traditional past. older rigid notions of classifications limiting a type face to certain definite kinds of use have been largely discarded. script types that once were confined to stationery and society printing are now appearing even in newspaper advertisements in daring association with bold-face letters.” //

_ Base-Lock Rubber Type Co. Inc. //



* The Original Base-Lock Rubber Type – picked up a couple fonts a few years ago at an old rubber stamp place in town and recently went back and got an original brochure from the 1960′s //

_ Vintage Automotive Type //



* highlights from a collection of automotive typography photos : photography _Eric Kass ((( view the entire photo set at *f_type_auto )))

_ Hermes 3000 //



* studio typewriter : photography _Eric Kass //

20140810

_ Type Found //



* highlights from a collection of hundreds of typography photos shot while traveling the United States from Black Hills South Dakota to Tarpon Springs Florida : photography _Eric Kass ((( view the entire photo set at *f_type_found ))) //

20140808

_ 1958 Lettering ( A Guide for Teachers ) by John W. Cataldo //



* recently discovered “lettering ( a guide for teachers )” from 1958 in a used bookstore along with a couple other type books – from the foreword : “because basic letter forms are more-or-less fixed by precedent and tradition, one could rationalize that there is little opportunity in lettering for aesthetic expression and personal interpretation. yet, a study of the work of our best calligraphers and type designers gives us ample evidence that there is considerable area of prerogative where the artist may leave the stamp of his own personality and purpose” _D. K. Winebrenner //